TapHeaven Promises True Automation For Mobile Advertisers

The pitch for TapHeaven might sound a little familiar. Co-founder and CEO Chris Hoyt said his technology delivers truly automated ad-buying. What makes TapHeaven more than just another ad startup that talks a big game about its technology? Well, it says it’s actually delivering big results with its first dozen pilot partners — many of them, Hoyt said, have seen their user acquisition costs fall by 50 percent.