TapHeaven Promises True Automation For Mobile Advertisers
The pitch for TapHeaven might sound a little familiar. Co-founder and CEO Chris Hoyt said his technology delivers truly automated ad-buying. What makes TapHeaven more than just another ad startup that talks a big game about its technology? Well, it says it’s actually delivering big results with its first dozen pilot partners — many of them, Hoyt said, have seen their user acquisition costs fall by 50 percent.
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