Mobile Optimization Startup Taplytics Has Raised $2.4M In Seed Funding

Y Combinator-incubated Taplytics is announcing that it has raised $2.4 million in seed funding.

The startup launched last year as an A/B testing service for mobile apps, and since then it’s added features around mobile analytics and push notifications. CEO Aaron Glazer said the additions are turning Taplytics into “a full-blown mobile optimization solution.”

“Really, what we’re tyring to do with it is drive higher mobile engagement and higher monetization through the entire user lifecycle,” Glazer said.

Customers include Kobo, Shyp and Frank & Oak. Mani Fazeli, director of product at accounting software maker (and Taplytics client) Wave, described the mobile optimization market as “the Wild West” — and he explained why the Taplytics approach is appealing.

“Consolidating Wave’s mobile communication and optimization services makes a lot of sense,” Fazeli said via email. “The underlying data that powers A/B testing, funnel analysis, and push communications is quite similar, so why use multiple services?”

As for the funding, you might be wondering why Taplytics didn’t raise a seed round after it graduated from YC last year. Well, uh, it did — Glazer said this round actually closed last summer, but he’s only getting around to announcing it now.

“To be honest, we’ve just been putting all of our resources towards product development,” he said. “It’s just now seemed like the right time [to share the news].”

Investors in the seed funding include:

  • Y Combinator
  • Zynga CEO Mark Pincus
  • Reddit co-founder Alexis Ohanian
  • Gmail creator/YC partner Paul Buchheit
  • YC partner Aaron Harris
  • Ace & Company
  • Google’s Matt Cutts
  • Rypple founder Daniel Debow
  • Wufoo founder/YC partner Kevin Hale
  • Twitch founder/YC partner Justin Kan
  • LinkedIn VP Jonathan Lister
  • Roger Martin
  • Jean Pigozzi
  • Purpose Investments CEO Som Seif
  • Posterous founder/YC partner Garry Tan
  • Pivotal Labs VP Farhan Thawar

Glazer said his plans include further developing Taplytics’ push notification capabilities.