At today’s special Apple Event in Cupertino, the company showed us a whole lot of video – if there was a new feature or product, there was pretty much a video describing rapturously how it came about, or how it’ll change your life.
Here are all those videos, grouped by product, so you can relive the best of the product highlights without having to watch the interjecting stage presentations. This is all Apple’s marketing engine at its most slick, with heavy emphasis on technical achievements and unique manufacturing processes, and surprisingly, exactly zero people talking to a focal point slightly off camera against a pure white background.
Apple Watch Commercial
Apple Watch Edition
Apple Watch Steel
Apple Watch Sport
Apple Watch And Christy Turlington
New MacBook – Design Feature
New MacBook – Reveal