Y Combinator-backed Canopy Labs has relaunched with the aim of giving businesses a detailed understanding of customer journey, i.e. where a customer is in the buying process.

I last wrote about the startup back in 2012, when it raised $1.5 million in venture funding. For someone who doesn’t spend a lot of time looking at customer data (like me!), the vision from back then may not sound all that different from what it is now. The big selling point used to be helping businesses identify their most valuable customers.