As recently as 2012, it seemed that Web Real-Time Communication, or WebRTC, was so clandestine that the technology was a skunk works project, hidden in a back office somewhere in Silicon Valley. It is now an emerging standard of web communication which makes high definition, high resolution, low bandwidth video, audio, chat and peer to peer data transfer as simple as a single browser link. 2014 was crucial for the conversation to emerge from the developer realm and move towards the mainstream, observable through three key trends: widespread adoption; device proliferation; and rising market values.