Startup Magzter is already selling many magazines on the web and mobile devices, but it’s been focused on traditional purchase models — buying single issues, or annual subscriptions to individual titles. Now, with the launch of a new service called Magzter Gold, the company is embracing the all-you-can-read (or watch, or listen to) subscription model popularized by Netflix and Spotify.

Magzter Gold, which will be available in the new version of the Magzter app, will cost $9.99 per month. It will provide unlimited access to more than 2,000 magazines, including Maxim, ESPN, and Fast Company. There will also be an option called Magzter Gold Lite, where you choose only five titles — but you’ll have access to the full archive of each one, and it only costs $4.99 per month.