TechCrunch Makers: Bonobos Headquarters Ramps Up For The Holidays

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Shyp Partners With Banana Republic To Help Procrastinating Shoppers

When I first approached Bonobos for an episode of TC Makers I was convinced I’d be able to visit a huge warehouse at the edge of town where a gaggle of monkeys was sewing together travel jeans and hipster flannel. Instead, I was invited into a relatively small New York office where designers, web folks, and customer service representatives were working on selling clothing on the Internet with an eye towards comfort and customer satisfaction.

  1. Bonobos Sweaters

  2. Bonobos Showroom

  3. Bonobos Ninjas

  4. Bonobos Meeting

  5. Bonobos Magnus

  6. Bonobos Magnus 02

  7. Bonobos DesignTeam

  8. Bonobos Designs

  9. Bonobos ArtDirector

  10. Bonobos Air

  11. delighted bonobos

  12. bonobos

  13. Bonobos-Guideshop

  14. bonobos

The company, founded by Andy Dunn, is all about customer service. The “Ninja” team of CSRs is hidden in a back room of the actual office where they deal with customers online and over the phone. It was interesting to see such a tight operation handle such a wide-ranging line of products. The company has mens’ and women’s’ lines and designs everything in-house. They also have created something they’re calling Guideshops where you can try on the clothes before you order, although they’re only in a few cities right now.

Making doesn’t always have to be about milling metal and printing PCBs. Instead, it’s fun to watch how a company handles the production and shipping of physical goods and turns the sad experience of online shopping into something as exciting as a warehouse full of worker monkeys.