VigLink just announced that it’s acquiring Boulder, Colo.-based startup LinkSmart.

Aside from the obvious connection of having “link” in both company names, VigLink founder and CEO Oliver Roup pointed to LinkSmart’s focus on helping online publishers promote to their own content, whether it’s an important article or a sponsored story. That complements VigLink’s technology for automatically inserting affiliate links (merchants pay publishers when their affiliate links drive sales).