Phhhoto Is An Addictive, Albeit Poorly Named, Gif-Style Photo App

Phhhoto is a new app that launched in late July that lets users capture moving images and share them across social networks. But the app you see today, with over one million photos shared, started as something very different.

The creators, Omar Elsayed, Champ Bennett, and Russell Armand, come from a digital agency called, which they still run (working on projects like the recent redesign). At an office party back in 2012, they decided to build a sort of gif-like photo booth as an iPad app. For fun.