Microsoft unbundled the Kinect device from the Xbox One in a bid to lower the price of its current-generation console. Since then, according to the company, Xbox One sales have increased by more than 100 percent.
The Xbox One is part of Microsoft’s larger Windows strategy, utilizing part of the shared Windows core. Its success or failure isn’t therefore merely a gaming play for the software company; the stakes are higher.
The Kinect device will come bundled with a game entitled ‘Dance Central Spotlight.’
Kinect itself, when introduced to the Xbox 360 console in an earlier form, became one of the fastest selling gadgets of all time. Microsoft stapled an updated version of the Kinect to its third-generation Xbox console, pushing its price tag higher than that of the competing PlayStation 4. Sales dragged in the wake of that product choice.
It will be interesting to see what impact selling the Kinect by itself will have on the larger ‘spend’ that the Xbox One generates.