Crowdtilt Changes Its Name To Tilt As It Looks Beyond The Crowdfunding Niche

San Francisco-based startup Crowdtilt announced today it has changed its name to Tilt as part of a “broader vision” of being a general platform for funding all types of projects.

In an interview this week, Tilt’s founder and CEO James Beshara said that the name change is accompanied by a slight redesign of its website and tools that’s meant to make the user experience more streamlined. “Everything is just becoming simpler,” Beshara said.

He also noted that this is a key time for the company’s growth: Tilt has been growing its revenues by 30 percent each month for the past two years, and currently sees the start of more crowdfunding campaigns per day than any other platform, including Kickstarter and Indiegogo. (It bears mention, though, that Tilt campaigns are often much smaller than those hosted by other platforms — the average size of a Tilt campaign is $1650.)

The name change comes as “crowdfunding” as a concept will likely fade away in the coming years as the act of financing all types of things through groups becomes more and more commonplace, Beshara said. Nearly a year ago the company debuted a white label platform called Crowdhoster to allow people to run Tilt-powered funding campaigns on their own websites. This is what was used by The Bay Lights art project for its latest fundraising drive.

“We think crowdfunding is where blogging was 12 years ago. The early adopters that we all referred to as ‘bloggers’ were the indies and and the amateurs. But over time, blogging platforms just became the standard way that you publish things on the web,” he said. “CNN and Time have websites hosted on WordPress, but you don’t call them ‘bloggers’… in the same way, crowdfunding is a term that will be antiquated sooner than we think.”

Tilt has 52 employees and has raised a total of $37 million in venture capital funding.