Tuenti, the mostly Latin-country-oriented mobile social network which exited to Telefonica in 2010, has been gradually iterating on its product offering and today releases its free voice calling service for its iPhone app. The move follows a similar update for its Android app. The free voice over IP feature is compatible with Android, Chrome and Opera.
The option for making voice over IP calls appears on the top right corner of the chat screen when users chat with a friend or contact, and the call history with each person is also displayed.
The new functionality will be available for iPhone devices (from the 3GS version and newer and with the iOS 6 operating system or higher), and users must update to the latest version of the Tuenti app for iOS (version 4.3) in order to enjoy all the new multi-platform features.
Tuenti also has a hybrid model in that it also runs its own mobile virtual network operator, meaning that Tuenti Móvil customers are able to make these calls using the Tuenti app without consuming cell phone data.
Its ‘Zerolímites’ package means customers can consumer data from their Bundle even if they have no credit remaining. So when your friend on Tuenti Móvil runs out of credit, they can still chat with you though the app. That just incentivises more people to sign up to Tuenti Móvil, knowing that their temporary cash flow issue won’t be a problem. Handy for cash-strapped teenager in Latin countries.
However, Telefonica’s number for the Tuenti Móvil are prtty low: It had 77,500 clients in 2012 and reported 165,000 at the end of 2013, so it’s hardly a smash hit right now.