As BrightContext co-founder and CEO John Funge told TechCrunch in 2012, “What Twilio is to telephony, BrightContext is to real-time data streams.” It’s with that hook that WealthEngine scooped up the company to add BrightContext’s real-time analysis capabilities to its chest of marketing and fundraising tools.
BrightContext launched at TechCrunch Disrupt SF 2012 promising to deliver real-time analysis of big data. The company demoed its technology using real-time election polling tools. WeathEngine is more interested in delivering more accurate data to marketers than election polling results.
“There is a growing appetite to utilize data to better understand and engage customers and prospects on a real-time basis,” says Tony Glowacki, CEO of WealthEngine said in a released statement. “BrightContext brings the leading edge technology and talent that will extend our portfolio of solutions for marketers and fundraisers and allow us to realize our ambition of being the leading SaaS platform for customer and prospect intelligence.”
Funge says that together, the two companies offer a unique opportunity and his company’s real-time big data platform combined with WealthEngine’s data sets will provide a unique and valuable product for marketers.
The financial details of the acquisition were not released. BrightContext had previously raised $1.7 million in funding from Southern Capitol Ventures and various angel investors along with an undisclosed amount from Militello Capital.