We’re a few weeks away from the Digital Content NewFronts, where the big online companies pitch their upcoming programs to advertisers. So it seemed like a good time to sit down with Ran Harnevo, AOL’s president of video, to talk about the company’s plans, and about broader trends in the industry.
Harnevo suggested that House of Cards on Netflix became “a defining moment” in “a massive wave” in original programming on the web. In its own way, AOL is participating in that wave too, he said, with 15 new shows launched last year and “a totally different breadth of content” to be announced at the NewFronts.
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