Eyeview Brings Its Personalized Video Ads To Internet-Connected TVs

Personalized video advertising company Eyeview is announcing that its ads will now work on Internet-connected TVs, specifically those with Roku and Microsoft Xbox devices.

Eyeview’s technology allows ads to be customized using viewer data. For example, it allows a big chain to create a national ad that will include local stores and deals depending on where it’s shown.