The cash will be used for product development, and development of the global teams located in offices in New York, London, Paris, and Singapore. The company was originally from Paris.
Synthesio’s platform is designed to monitor and analyze conversations about a brand on social media platforms, blogs, forums, consumer review sites and mainstream media sites across 200 countries and 50 languages, including Chinese social media platforms like Sina Wiebo as well as platforms in the Middle East and Russia.
Its competitors include Radian 6, Visible Technologies, Meltwater and Sysomos.
Matthieu Baret, Partner, Idinvest Partners says they invested because of Synthesio’s “global presence and focus on international markets.”
What makes them different to their competitors, you ask? Loic Moisand, CEO of Synthesio, cites its “user-friendly dashboards and advanced data capabilities.” That would be for you to tell I guess.
Synthesio was recently named in the Deloitte Technology Fast 500 EMEA, which recognizes the 500 fastest growing tech companies in EMEA.