Polish Marketing Automation Platform SALESmanago Raises $1.7M

SALESmanago, a cloud based online marketing automation platform based out of Poland, has raised a $1.7 million round of funding — money it will use to for R&D, product development, and marketing, including further international expansion. The investment was led by Rafał Brzoska, the founder of InPost, the parcel lockers network for e-Stores that operates in 17 countries.

Founded in 2011, SALESmanago offers a complete suite of products for marketers including website visitor identification and tracking, dynamic e-mails with personalized product offers, dynamic website content and personalization in ad networks and direct sales channels.

It claims 500 active paying customers, mainly in Central Europe including banks retailers and large eCommerce companies. Customers include Yves Rocher, Ojega and Deloitte.

The startup is targeting customers across Europe, with localised versions in German, English, Russian and Polish, while its existing customers span Spain, Germany, Czech Republic, Russia, Ukraine, Sweden, and of course Poland.