Tapstream Is Making Mobile Ads Smarter With “Deferred Deep Links,” A Way To Point Users To App Landing Pages After They Install

Mobile consumers today are becoming used to ads that redirect them to the App Store to install applications when tapped, but a new product from marketing analytics company Tapstream will now take things a step further. The company is today introducing something it calls “Deferred Deep Links,” which will effectively create landing pages inside mobile apps, which advertisers can wait to redirect users to until after the app is installed.