Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness

With origins dating back to 2005, MapMyFitness has become a veteran of the online health and fitness space, having built a suite of websites and apps (like MapMyRUN.com, MapMyRIDE.com, MapMyWALK.com, et al) that allow fitness novices and enthusiasts alike to track and store their running, cycling, walking and hiking activity. Over the years, the startup … Continue reading Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness