Streaming set-top box maker Roku has just lined up some more live programming from a couple of cable networks. Today the company is announcing availability of apps from ESPN and Disney channels on its platform, with content that can be viewed by those who log in with their cable credentials.
The new channels include WatchESPN, WATCH Disney Channel, WATCH Disney Junior, and WATCH Disney XD, which will all provide access to live, linear programming through affiliated video providers. There will also be some on-demand content, showing recent news, clips, and highlights.
It’s all about making that content available on as many platforms as possible. For ESPN and Disney, Roku is added to a list of platforms and devices that include the iPhone, iOS, Android, and Microsoft Xbox platforms. But it requires those networks to have struck deals with cable, satellite, and fiber TV distributors.
WatchESPN’s live content is available to more than 55 million households, including from providers such as Time Warner Cable, Bright House Networks, Verizon FiOS TV, Comcast Xfinity TV, Midcontinent Communications, Cablevision Optimum TV, Cox, AT&T U-verse® TV, and Google Fiber.
WATCH Disney, meanwhile, is available to 43 million pay TV subscribers, including Verizon FiOS TV, Comcast Xfinity TV, Midcontinent Communications, Cablevision Optimum TV, Cox, AT&T U-verse TV, and Google Fiber. In both cases, Charter and NRTC will have those apps soon.