Lumu Launches Kickstarter To Fund Its Digital Light Meter For iPhone-Owning Photographers

Last we saw Lumu Labs it was in Hardware Alley at Disrupt New York where the Slovenian startup was showing off a prototype of its digital light meter plus iPhone app — aiming to convince photographers to replace “bulky” traditional light meters with a pocketable gizmo that plugs into their iPhones. Now, the startup has just kicked off a Kickstarter campaign, aiming to raise $20,000 over the next 25 days to get its light meter into the wild.

Lumu’s hope is to replace the standalone light meters that pro photographers carry around with them by harnessing the iPhone’s processing power and battery, and coupling that with its own digital light sensor. The sensor plugs straight into the iPhone’s headphone jack. Lumu says its hardware is more sensitive than the on-board iPhone light sensor, hence it’s able to provide photographer-friendly luminance measurements.

The basic idea is for a photographer to grab a light reading using Lumu on their iPhone, then input the suggested settings into their camera. Settings are displayed in Lumu’s app, which also allows the user to save data to the cloud so they can retain light-setting and location info, plus add voice records, notes, pictures, photo parameters, and more.

Returning to Kickstarter, Lumu said campaign funds will be used to help with the manufacturing costs of the device, and to recruit more coders so it can further extend the features of the app. The startup’s main software guy, Benjamin Polovičm, told TechCrunch: “We want to take advantage of the smartphone’s processing power and different sensors. The plan is to make different smartphone apps with custom functionalities for all sorts of professionals (photographers, videomakers…).

“We also believe that other developers are more creative than us and hope that they make their own software with new ideas and features, or inspire us. Further, we have to make Lumu work on (almost) all Android devices. But we don’t want to be too specific about our future ideas, because we don’t want to limit our supporters’ creativity.”