Google Checkout is being sunsetted as the company focuses on shaping Google Wallet into a viable PayPal rival. Google Commerce announced today that Google Checkouts will be retired on November 20.
Google suggests that merchants who do not have their own payment processing transition to Braintree, Shopify or Freshbooks, which are offering discounted rates for Google Checkout users. U.S. merchants who do have their own payment processing can apply for Google Wallet Instant Buy. Developers selling through Google properties will automatically transition to the Google Wallet Merchant Center in the next few weeks.
News of Google Checkout’s demise comes a week after several major updates to Google Wallet, all designed to attack PayPal’s dominance from different angles by leveraging several of Google’s properties.
These include storing payment credentials in Chrome to make it easier for consumers to checkout and reduce shopping cart abandonment; making Google Wallet available in the desktop version of Gmail; the Instant Buy API, which is designed to streamline transactions for merchants selling physical goods and services; and the Wallet Objects API for merchants offering loyalty programs.