Jackthreads is a Thrillist company that features clothes and accessories for men. The style is all over the place – goofy t-shirts sit next to nice blazers and jackets – but it’s decidedly urbo-hipster in the design and sizing. Full disclosure: I try my damnedest not to buy their stuff but I still find my self idly clicking through and buying age-inappropriate streetwear. It’s pretty addicting.
That said, they’re going gangbusters.
The company will see $75-100 million in revenue this year and their iPhone app just passed 2 million downloads. The app has been a consistent top free lifestyle app and it pushes millions of pageviews and sales sessions. “It’s a huge driver for the business in every single way,” said CEO of Thrillist Media Group, Ben Lerer.
“The native app experience killed for us,” he said. “It drove tens of millions of dollars of revenue.”
They have just launched a new iPad app that acts as a catalog for their daily deals and pushes notifications when new sales are added. Lerer is excited about the new platform and has seen mobile usage explode.
“We anticipate the highest conversion rate on any channel,” he said. “I know I’m buying more frequently on the iPad. Mobile is a huge driver for the business in every single way.”
Given that Jackthreads is one of Thrillist’s most profitable properties and thanks to solid growth over the past few years, it’s clear that Lerer and team have found the goose that lays the lightweight golden track jacket with scorpion detail on the back.
