Nativo, a startup aiming to make it easy for online publishers to run sponsored content, and for advertisers to distribute that content, has raised $3.5 million in Series A funding.

I covered the company last year under its old name, PostRelease. Despite the name change, the vision remains the same — publishers add some code to their site and create a template for sponsored content, advertisers upload their content, then it’s displayed across relevant sites and formatted to match the look of each site.