Media & Entertainment

Creative Market Previews Its API For A Digital Asset Marketplace With Photoshop Extension


Creative Market, the online store for creative digital assets, including graphics, themes, templates and fonts, this week introduced a new Photoshop extension that’s designed to preview the power of its upcoming API. Creative Market already offers a central web-based store that acts almost like an Amazon for digital creative professionals, but its ultimate vision is much broader – it hopes to give pros the opportunity to buy and sell their wares right where they’re already doing their work, which is what the API is all about.

With the Photoshop extension, people can browse and buy assets within the application itself, making them available instantly for use in their creative work. Installation takes only a single click, and regardless of whether users buy the assets within Photoshop or from the web-based marketplace, they’re instantly available to users within the extension itself once they’re logged in. It dramatically simplifies the process of starting on a new machine, or of wiping your hard drive for a fresh install, by making sure that your fonts, graphics and more are easily available on your fresh install without having to physically copy files over.

“The Photoshop extension was kind of the easiest way for us to paint the picture of how obvious this problem is, and yet it’s overlooked a lot,” Creative Market co-founder and CEO Darius “Bubs” Monsef explained in an interview. “Software that we use doesn’t actually have the assets that we use in the software, in the software. That’s something that we’ve wanted to do ever since we pivoted COLOURlovers to become Creative Market.”

Photoshop was a logical place to start, Monsef says, because Creative Suite alone represents a massive potential market. Creative Market recently conducted a survey of over 1,000 creative pros, and found that on average they spend around $150 a year, which, multiplied by Adobe’s reported paying user base of 40 million customers, adds up to a potential $6 billion in annual sales.

Of course, Creative Market isn’t without competition in its efforts to bring asset management and marketplaces direct to creative products. Adobe recently said that it will formally introduce and explain its own asset marketplace, Adobe Exchange, at its upcoming Adobe MAX conference. The timing isn’t ideal for Creative Market, but Monsef still thinks the approach his company is taking it better for both sellers and buyers.

“Adobe has released their Adobe Exchange in-app as an extension, too, finally allowing people to buy assets inside of Photoshop,” he said. “Unfortunately, like products built by large teams focused on other problems, it doesn’t work as well as I think it could. I’ve tried using it and it’s very confusing and I think not nearly as elegant as what we’ve built.”

The other big advantage for Creative Market is that once it starts working with the makers of other creative software products, assets purchased through its API and its web-based store will be instantly available within a wide range of apps, not just those from Adobe. Not being locked to a vendor in terms of where your assets are kept is a considerable competitive advantage. Plus, Creative Market plans to share its take of royalties with API partners, the first batch of which it’s in the process of selecting now.

Managing creative assets is not something everyone things about all the time, but it’s a necessary element of any creative professional’s job, and the way it’s handled online is largely unchanged in recent years. Creative Market offers creators a bigger percentage of the cut than they get elsewhere, and presents media and usage rights in a simpler way that’s easier to both use and understand. If it can pull of the feat of becoming the integrated creative media library where most professionals do most of their work, it’ll make a big dent in a strong and growing market.

More TechCrunch

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

1 day ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

1 day ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo

Sony Music Group has sent letters to more than 700 tech companies and music streaming services to warn them not to use its music to train AI without explicit permission.…

Sony Music warns tech companies over ‘unauthorized’ use of its content to train AI