Warby Parker co-founder Jeff Raider has teamed up with his old friend Andy Katz-Mayfield to bring a little of that Warby Parker magic to shaving with the launch of Harry’s. In other words, to take a market that is dominated by a small handful of players pushing artificially priced products (with no respect to the quality of the product), bring it online to help remove the friction and high costs from distribution, give the product a sexier name and look through smarter design, and presto! Success.