Wrike is built on top of a real-time collaboration platform with syncing capability, allowing updates to the Gantt chart across the browser or mobile app, or via one of the company’s email plugins.
The Gantt chart lets people visualize the schedule, change it and create and assign tasks from there, said Andrew Filev, CEO and founder, in an interview yesterday. By default it only shows the active tasks on the chart.
Wrike’s differentiation is in the flexibility of the service. The Gantt chart can dynamically update not just tagged items or those organized hierarchically but both. This is to accommodate the overlapping nature of any organization for any number of things, such as a product launch that requires coordination across product groups, marketing and engineering. If your engineering teams delay it, you want all your dependent schedules across all other projects to be updated automatically. People also want to slice and dice their work in different ways at the same time. For example, a manager may want to see things organized by different products, offices or activities.
The other capability that Wrike has is in its scaling capability.
“A lot of task-management tools have never seen a user with 5,000 tasks,” Filev tells me. “Our customers start with a 10 tasks, grow to 10,000 tasks and keep growing. Our largest customer has more than 200,000 tasks in their company’s account, and continues to grow rapidly.”
Wrike competes in a heated space. Its challenge is not in providing relevant features but competing with healthy competitors such as Asana.