Roman Karachinsky, CEO of news personalization startup News360, stopped by the TechCrunch TV studio earlier this week to show off the company’s recently redesigned Android app. He also shared a little bit of data on how the company’s behind-the-scenes algorithms are improving reader engagement.

Our video actually focuses on the iPad app, just because it’s easier to see the design on a bigger screen, but you’ll see the Android app in action, too. Karachinsky said that over the past six months or so, News360 has been updating the app across all platforms to match the improved look and increased personalization features that first launched on the iPad. The Android app was the last one to be updated, Karachinsky said.