Tumblr Adds Real-Time Notifications To Its Dashboard And It Feels A Lot Like Facebook’s Ticker

Today on its staff blog, Tumblr shared that it is rolling out real-time notifications to people’s dashboards, so that you can have even more cat- and fashion-related content thrown in your face. It’s a smart move and surprising that it took so long.

The thing that has kept Tumblr from being seen as a blogging platform is the fact that it stands pretty still, so an infusion of real-time will be interesting.

Check this out! We’re testing real-time notifications from people you follow.

You should start to see them in the next few hours (and can toggle them on your Settings page).


The demo only shows interactions with our posts from people that you follow, but once it’s live it’s definitely worth checking out to see if it’s for you:


Screenshot_2_6_13_3_13_PMSo yes, you’ll be able to load up your Tumblr dashboard and watch the interaction happen before your eyes. This might actually kick up some engagement for Tumblr, as it’s always interesting to see what your friends are liking on the service. This is very similar to Facebook’s News Ticker on the right-hand side of the page, and there’s no telling how well that’s doing. It’s just always there and once in a while I’ll catch something and click it. Perhaps Tumblr is hoping for the same effect.

Luckily, you can turn it off if it annoys you. Similarly, you can hide Facebook’s Ticker if real-time annoys you. Both companies hope that you’re a fan, because it means more clicks.

[Photo Credit: Flickr]