StatCounter: Nokia Cedes Global Mobile Internet Usage Top Spot To Apple — But Samsung’s Star Is Rising

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Nokia’s slide down the mobile rankings continues: StatCounter figures for January 2013 show Apple dislodged the Finnish mobile maker for the first time as the most popular mobile vendor in terms of global internet usage. The figures come from StatCounter GlobalStats and are based on analysis of more than 15 billion page views per month to the StatCounter network of more than three million websites. StatCounter analyses page view useragent strings to determine which browser and OS is being used to view the web page and also to establish if the page view came from a mobile device. It’s this latter mobile-specific data that it’s using to rank mobile makers by global mobile internet usage.

According to the research, Apple took the top spot in the ranking — which covers mobile devices such as smartphones and the iPod touch but does not cover tablets — with Cupertino taking just over a quarter (25.86 per cent) share of mobile page views to the StatCounter network. However Apple’s share was down 2.81 percentage points on the year ago period, when StatCounter pegged its share at 28.67 per cent — meaning a declining Nokia ceded its place to the iPhone maker, rather than Apple growing to outstrip it. Nokia’s January 2013 share is pegged at just over a fifth (22.15 per cent), down 15.52 percentage points from its January 2012 share of well over a third (37.67 per cent).

“Apple has been handed the number one spot despite its falling usage share. A decline in Nokia usage from January 2012 to January 2013 means the Finnish company ceded the top spot to Apple,” said Aodhan Cullen, CEO, StatCounter, in a statement.

The rising star in StatCounter’s chart is Android OEM Samsung. The Korean mobile maker leapt up from 14.84 per cent in January 2012, to snapping at Apple’s heels with more than a fifth (22.69 per cent) this year — up 7.85 percentage points.


Slicing the data by region, Apple is shown to have a far greater lead over Samsung in the North American market — taking around half the marketshare versus around 14 per cent for Samsung:


In Europe, Apple’s lead over Samsung narrows again — to just below 40 per cent vs around 25 per cent for Samsung:


In Asia it’s a very different picture, with Nokia holding on to its lead — albeit, also with declining share — and Samsung in second place with just over a quarter of the market. Apple is relegated to fourth place with just over five per cent share:


Last month StatCounter figures suggested iOS’s appeal in Asia was on the wane — with Apple’s share of mobile devices in Singapore web traffic it analysed dropping from 72 percent in January last year to 50 percent this month, while Android’s share climbed from 20 percent to 43 percent.