After months of stoking anticipation and dealing with criticism, RIM will finally reveal BlackBerry 10 to the world on Wednesday. It’s got to be a heady moment for everyone involved — this is the company’s big shot at redemption and relevance — but until then the rest of us will just have to make do with another batch of leaked BB10 hardware photos.
The subject this time around though is the white Z10, an oft-rumored version of the device that’s popped up in rumor posts and renders (including one that appeared as part of a leaked Verizon Wireless promo page) but generally not out in the wild. Longtime readers may know that I’m a bit of a sucker for a white phone, but the black bezel that runs around the white Z10’s 4.2-inch display is a neat little touch that makes the thing look visually distinct — certainly not a bad thing now that RIM preparing to wade once again into the middle of a heated smartphone conflict.
Naturally, the rest of the technical particulars are still under lock and key right now, but that hasn’t stopped leakers and rumormongers from disseminating a tentative spec sheet in recent days. Should it hold true, the Z10 will include 2GB RAM, 16GB of internal storage, and 1800 mAh battery, and an 8-megapixel rear camera. BGR reports that the Z10 will make its retail debut with a sub-$199 price tag as well, with editor Jonathan Geller pointing to a $150 price point as a distinct possibility.
Wednesday’s event will be the first time that the world at large can get better acquainted with BlackBerry 10 and the hardware that runs it, but it certainly won’t be the last. RIM has sunk an undisclosed amount of money into a 30-second spot due to run during the Super Bowl this Sunday, so it’s clear that RIM is gunning to make a real splash in the market over the weeks and months to come.