The company says that it has opened 401 stores total, with four new ones in China alone. The average revenue per store is $1.25 million per week, compared to $1.22 million last year.
It’s no secret that Apple has unlocked something very special in its retail stores. They’re all arranged basically the same way, and the experience is something similar to walking into a Starbucks. No matter where you are in the world, you’ll be able to find people wearing similar clothing, knowledgable in the same way and very happy to take your money.
I’ve never been pressured to buy something, and I’ve found that every single time I ask a question, it’s answered quickly and in a way that I can understand. It doesn’t matter how old you are, how much money you have or how many Apple products you currently own, its retail employees treat everyone the same way. I’d love to see numbers on how many repeat customers its retail stores have, because it wouldn’t surprise me if people were to have an affinity for specific stores and staff members due to this comfortable environment that Apple fosters.
[Photo credit: Flickr]