Vivino, a mobile wine app that allows users to keep track of wines they drink, rate them for future reference, and share their favorites with others, has raised $1 million in Series A financing from Creandum, the Nordic venture capital firm known for its early investments in Spotify, iZettle, and Wrapp. Vivino previously received seed funding last year from SEED Capital and Skype co-founder Janus Friis.
Keeping track of the wines you drink and store in your home can be a challenge. Vivino’s iOS and Android apps let you take a photograph with your smartphone of any wine you’re drinking. The app will automatically recognize labels and match them to an extensive database of nearly 500,000 wines. Users can note the ones they like or dislike, read wine reviews, and follow other people’s Vivino activity to discover new wines.
The company hasn’t turned on e-commerce yet, but soon you’ll be able to buy wine by the bottle or case.
Over the past six months, the startup has seen 100,000 monthly downloads. In November alone, active users on average scanned seven wine labels per month. The company sees a huge opportunity for growth, as more and more consumers are looking online and to mobile apps to both research, identify, and purchase wine.