ShopperTrak Aims To Improve Its In-Store Analytics By Acquiring TechStars Alum ReTel

ShopperTrak, a company analyzing foot traffic data for retailers, just announced that it has acquired surveillance analytics startup ReTel Technologies. The financial terms of the deal were not disclosed.

In the press release announcing the deal, ShopperTrak Chief Marketing Officer Ed Marcheselli described ReTel as “an ideal complement” to the company’s existing services. The startup uses human auditing to analyze in-store video surveillance footage. Once its technology is integrated, it’s supposed to give ShopperTrak customers “rapid access to customer demographics, queue analysis, speed-of-service and sales process effectiveness.”

ReTel was part of the TechStars incubator’s 2009 class, and it raised $1 million in funding from Jeff Clavier’s SoftTech VC, TechStars’ David Cohen, and others. The San Francisco-based company will help Chicago-based ShopperTrak establish a presence in Silicon Valley. Retel co-founder and Chief Marketing Officer Adam Rodnitzky told me the entire team will be be joining ShopperTrak as part of the deal.

ShopperTrak claims to count billions of shoppers in more than 50,000 locations across 74 countries.