Revel Touch, a company that helps retailers, publishers, and brands create sleek shopping experiences on mobile platforms, has raised $10 million in funding led by Foundation Capital and Lightspeed Venture Partners.
Founded by Mar Hershenson, Revel Touch offers what they call a “merchandising cloud” platform to retailers and publishers. Basically, this software integrates with brands’ existing ecommerce systems to make the process of creating shopping experiences on mobile apps easy to deploy, update and customize.
Revel uses a brand’s existing assets, photography and social content for app design, allows retailers to customize the app, and also offers data gathering and intelligence to add a personalized experience for consumers. And integration with existing ecommerce systems ensures that shoppers can always browse, search and purchase in-stock items.
And Revel says that its app offer a touch-optimized shopping experience for the tablet, whether as Apps or HTML5 browser experiences, and for smartphones. Brands ranging from Anthropologie to Conde Nast’s Lucky Magazine to Design Within Reach have used Revel to extend online shopping to mobile platforms.