Blue Jeans Puts Another $25M In Its Pocket To Attack Video Conferencing Giants

Blue Jeans Network, a video conferencing company founded by a serial entrepreneur who has sold two companies to Cisco, is adding another $25 million to its coffers from NEA, Accel and Norwest Venture Partners.

Interestingly enough, quite of bit of that capital will be going toward a marketing campaign meant to woo enterprise customers away from other video conferencing providers. Such is the nature of enterprise-focused companies, which often needs a more marketing and sales-intensive strategy to acquire customers.

The company’s already got a billboard in San Francisco (pictured above) and the goal is to get more companies to switch from pure audio conferencing to video conferencing. Blue Jeans counts¬†Facebook, Match.com and Stanford among its clientele. Today’s round brings the company’s total funding to just shy of $50 million.

Paired with the funding today are a few product updates.¬†Blue Jeans recently launched a browser-based conferencing solution that’s inter-operable with everything from Skype to Google Hangouts, Cisco or Polycom. Then there are some minor feature releases like the ability to build customized log-in pages and single sign-on for employees.

The company recently released a new product meant to kill those expensive video conferencing units called MCUs or multipoint control units, that can cost north of $250,000. Blue Jeans’ video-conferencing service starts at $299 per port (or per party involved in calls).