Better Late Than Never: Time Inc. Adds Subscriptions For Apple’s Newsstand

The dead tree publishing division of Time Warner announced this morning that its stable of magazines will now be available for subscriptions through Apple’s Newsstand.

That’s right. You can now digitally subscribe to People, Sports Illustrated, Entertainment Weekly and others in one place via iTunes. Print subscribers can access digital editions gratis, of course.

But why did it take this long? Was it the debate over who gets subscriber data? Maybe it was over that 30 percent cut Apple gets? Who knows but it certainly took them long enough. Or maybe Time just realized they needed something to increase sales.