shopkick, the location-based shopping app backed by Greylock and Kleiner Perkins Caufield & Byers, is having its biggest rollout yet — Target says it’s making the service available in its stores nationwide.
Target was already announced as a shopkick partner, but until now, it was limited to testing integration in seven cities. Now, thanks to what the company says were “rave reviews,” it’s expanding its shopkick integration to all of its 1,764 stores in the United States, making it the largest shopkick retailer.
shopkick uses smartphones to give stores and brands a new way to interact with shoppers. By entering partner stores and scanning specific products, users earn “kicks” which can be redeemed for gift cards, deals, and other rewards.
The company says its other large retail partners include American Eagle Outfitters, Best Buy, Crate and Barrel, Macy’s, Old Navy, Simon Property Group, The Sports Authority, Toys“R”Us, west elm, The Wet Seal, and ExxonMobil. It claims to have driven $110 million in revenue for brands and retailers last year.