Nokia Considering Selling Fancy-Pants Vertu Line

Next Story

LG To Pull Away From Windows Phone’s Loving Embrace, Refocus On Android

Reuters is reporting that Nokia is exploring selling the Vertu phone line to holding company Permira for $264.26 million, freeing itself from the difficult process of selling phones no one wants to people who should know better. Nokia called Vertu a “non-core asset.”

It’s odd that Vertu has been kept on life support for so long. Nokia has sold the underpowered, gem-encrusted phones since the turn of the century, depending on expensive cases to jack up the price on what amounts to a low-end Symbian phone in a pretty shell. Nokia has been trying to liquidate the company since 2011

Watchmaker Ulysses Nardin also sells a similar luxury phone, the Chairman, which is equally baffling.