Geo-coupon system and shopping app Shopkick is adding a well-known retail and branding exec to its board today—Andy Mooney, the former Chairman of Disney Consumer Products and CMO of Nike. He joins Greylock’s Reid Hoffman and Kleiner’s Matt Murphy on the company’s board of directors.
For background, Shopkick provides an in-store, location-based mobile shopping platform, Instead of checking in, as you would with a geo app like Foursquare, Shopkick automatically recognizes when someone with the free Android or iPhone app on their phone walks into a store. Once a Shopkick Signal is detected, the app delivers reward points called “kicks” to the user for walking into a retail store, trying on clothes, scanning a barcode and other actions.
National retail partners in the loyalty program include Target, Best Buy, Macy’s, Crate & Barrel, Old Navy, American Eagle, Sports Authority, Toys R Us, Simon Malls and others, and 40 brands (P&G, Unilever, Kraft, Colgate, Clorox, Disney, HP, Intel).
Mooney was most recently Chairman of Disney Consumer Products overseeing Disney’s worldwide licensing, publishing and retail businesses. While at Disney, Mooney helped triple the company’s retail from $12 billion to $36 billion, created a larger retail presence for Disney, and developed two of Disney’s largest franchises: Disney Princess and Fairies.
Prior to his 12-year tenure at Disney, Mooney was a long-time employee at Nike, where he was the CMO for the retail brand in the U.S. In that position, he collaborated with agencies to develop the iconic advertising campaigns ‘Just Do It,’ ‘Bo Knows’ with Bo Jackson, and others.
Considering, Shopkick’s partners are all major brands and retail stores, Mooney’s advice and guidance could be invaluable to the startup. The company has already been seeing explosive growth with more than 3 million current active users, 5 million walk-ins, 12 million product scans, 1 billion in-app offer views, as well as more than $110 million in-store revenue for partner retailers and brands in 2011.