The acquisition will be used to further Shopify’s mobile commerce initiatives. While all Shopify stores already include mobile optimized storefronts and checkouts, the acquisition of S3 will bring over 20 new mobile-focused engineers to the Shopify team to continue developing mobile offerings for merchants.
Shopify’s web-based platform allows anyone to set up a store in moments, add items to sell, upload images, add tags and group items, and integrate PayPal or other credit card processor for payments. Storefronts and shopping carts can be customized and the platform assures security for all transactions. Today, the ecommerce platform has over 20,000 active online stores in 80 different countries.
for example, Angry Birds uses Shopify’s platform for e-commerce sales (and a sizable portion of Angry Birds online store’s sales are made through a mobile device, says the company). Shopify recently raised $15 million in new funding.