Nielsen is reporting today that teens have more than tripled mobile data consumption and also continue to hold top spot as the most engaged mobile messaging segment.
The report states that “In the third quarter of 2011, teens age 13-17 used an average of 320 MB of data per month on their phones, increasing 256 percent over last year and growing at a rate faster than any other age group”.
While this deluge of data consumption seems immense, messaging still remains the largest teen behavior in the mobile space, with the number of SMS/MMS messages reaching 3,417 per teen. Let me just say that again…3,417 texts per teen—seven messages per waking hour, according to the study. Um, WOW!
Marketers out there surely have their eye on this segment for a plethora of mobile marketing opportunities, or should. No doubt this channel is a credible and immensely important way to reach a generation that thinks texting is faster than making a phone call.
[via Nielsen Wire]