Pandora Listening Jumps In Top Ten U.S. Radio Markets In November

Internet radio service Pandora has posted its November listening stats in the top ten radio markets in the U.S. The company says that it has seen Average Quarter Hour (AQH) gains in each of the top ten U.S. radio markets since September.

Pandora says the gains ranged from 13 to 25 percent listening increases in each market with the biggest AQH gain of 25 percent occurring in the New York metro area. An AQH rating of 1.0 means an average of one percent of a target population was listening to Pandora for at least five minutes within a quarter hour window between 6.00 a.m. and midnight.

In November, among adults 18-34 in the top ten markets, Pandora’s weekly cumulative audience (the measure of the total unique Pandora listeners in each market) reached more than 19.9 percent in each metro survey area. For adults 18-49, the weekly cumulative audience for November for the first time had more than one million unique listeners in both the New York and Los Angeles metro survey areas.

Pandora reported stronger than expected earnings in Q3, with users listening to 2.1 billion total hours of radio for the third quarter of 2011. And the company announced that it has 40 million active users and 66 percent of the country’s internet radio market.

Looking forward Pandora is eying local radio ad dollars, and increased usage in local radio markets is only going to help the company attract advertisers and revenue.