Health Conscious Mom Commerce Site Ecomom Raises A Healthy $4 Million

Mom commerce site ecomom has raised $4 million in a Series A financing round lead by Cue Ball Capital. The round was followed on by investors Dave McClure, Tony Hsieh, Chamath PalihapitiyaRohan Oza, 500 Startups, Matias de Tezanos, Rhodium, Walter Kortschak, Troy Carter, Crosslink Capital, Summit Series, Nala Investments, Paige Craig, Ed Wilson, Tom McInerney, Zac Zeitlin, Venture 51 and Bruce Leak. Cue Ball’s John Hamel will be joining the board.

ecomom CEO Jody Sherman tells me that what sets ecomom apart from other mom-targeted commerce sites is its expert curation, with an editorial staff culling eco-friendly and healthy products.

“Everything that goes in, on, or around a growing family is available and every product has been deeply researched and evaluated against over 70 separate criteria — focusing first on ‘is it healthy and safe’ then ‘is it useful and cost effective,’ “he says. The site offers anything from diapers to nail polish to parents who want healthier product options for their their children.

“Domain rocks, product rocks, customer segment everything rock,” the infamous Dave McClure tells me, explaining why continues to invest in the service, “What mom doesn’t want to buy healthy stuff for their kids?”