HP acquires German web-to-print software solutions company HIFLEX

Hewlett-Packard has acquired a German company called HIFLEX, based in Aachen, which develops software that helps companies in the print and media industries automate their business and technical processes.

HIFLEX products include HIFLEX MIS (Management Information System), HIFLEX Print Support and an open web-to-print system dubbed HIFLEX Webshop.

HIFLEX’s customers are the enterprises that make up most of the global graphics industry, ranging from commercial printing, publishing, label and packaging companies.

This is how Vyomesh Joshi, EVP, Imaging and Printing Group of HP, pitches the acquisition:

“HP wants to break the traditional barriers of how and where business customers print, making it easy for them to produce custom or personalized materials anywhere, anytime. Hiflex’s technology provides a powerful platform to deliver on this goal as part of our overall cloud printing strategy.”

Founded in 1991, HIFLEX will continue to enhance and offers its services to existing customers following the completion of the transaction. Terms of the acquisition were not disclosed.