Pretender to the Instagram throne, EyeEm, a camera and photo discovery app startup, has launched a big update across its Android and iOS apps and the supporting web platform. It’s now even even more about visual, location-based search and has also introduced more social features.
For the last couple of years one of the main battles around smartphone apps has been around photo apps. One of the main ones to beat in this reach has been Instagram which recently reached around 14 million users, but there’s a battle going on in Europe for users which is perhaps less known but equally as fierce.