Sociocast, which provides ‘Big Data’ analysis and human behavior prediction software to marketing and advertising decision makers within companies, this morning announced that it has closed a $1.5 million funding round before going after a larger financing round in 2012.
The bridge funding was provided by Detroit Venture Partners and angel investors Bobby Yazdani, Joe Zawadzki and Doug Imbruce.
Sociocast offers predictive modeling of human behavior based on analysis of huge data sets, enabling company like advertising technology vendors to gain real-time audience insights that help their own clients make effective marketing decisions.
Sociocast’s flagship product, dubbed Connect, aims to help advertisers reach the right people at the right moment, based on where audiences are and where they are likely to go next.
The company previously closed financing rounds in January 2010 and March 2011.