Mobile ad serving startup MADS raises €1 million Series B

MADS, a provider of mobile display and messaging ad serving solutions, has raised €1 million – or roughly $1.4 million – in funding in a Series B round led by OTM Investments (both the company and the investor are based in The Netherlands).

MADS says it will use the fresh capital to take its business beyond mobile ad serving and set up sales offices in the UK, Germany, Italy, France and Spain to support clients in their local languages.

The Dutch company says it has tripled the number of ads it serves year-over-year since 2008.

Working with European publishers like Telegraaf Media Group, ReedBusiness and Sanoma Digital, MADS says it currently serves over 2 billion ads on a monthly basis, for big brands like McDonalds, Mercedes-Benz, ING, P&G and Sony.