TagMan, a company that allows marketers and advertisers to track online ad campaigns, has raised $5 million in new funding led by Greycroft Partners and iNovia Capital. This brings the startup’s total funding to over $10 million.
TagMan allows advertisers to manage online marketing tags/pixels (these are pieces of code used by the online advertising industry to track the performance of online campaigns) as well as the data these tags provide (i.e. where are visitors coming from and other browsing data).
For example, many e-commerce businesses rely on tag management systems to quickly implement marketing campaigns and to track customers’ entire path to conversion in real-time.
TagMan users, which include Subaru and Virgin Atlantic, simple embed a small piece of JavaScript code on a page that needs tracking. All tags and the data they provide can then be viewed and managed directly by the advertiser or agency through TagMan’s web-based interface.
The company says that its revenues have more than tripled over the last year and its client base has more than doubled. The new funding will be used to open new sales and support offices over the next year in Europe and North America and towards product development.