New German Initiative Pools Ad Media To Take Stakes In Startups

While startups in the US, especially in the Valley, tend to be able to find funding at different stages of their life-cycle, there remains significant funding gaps remains in Europe, a disparate market of multiple countries. While the seed stage is gradually being addressed by programmes like Seedcamp, SpringBoard, StartupBootcamp and others, the stage just before venture capital kicks in remains problematic. Often that first round of VC is designed for a significant marketing push or expansion. But a new German initiative looks like creating an exciting model for other countries to follow. It’s really worth watching how this pans out. The newly created GMPVC German Media Pooltakes a “media for equity” approach.